How we work
Assess. Standardize.
Deploy. Govern.
A clear path from “we don't know what our agencies are doing with our guest data” to a brand-owned experiential data program your CISO, CMO, and field teams all sign off on. Built alongside the partners already running your activations.
Assess
We map every place guest data is collected, stored, transferred, or held across your experiential program — devices, vendors, sheets, buckets, subcontractors. You get a written Experiential Data Risk Score and a clear picture of where exposure actually lives.
- Vendor and subcontractor inventory across every active program
- Data-flow map: capture → storage → transfer → deletion
- Risk scoring across ownership, retention, consent, devices, and biometrics
- Executive-ready findings deck for legal, compliance, and brand leadership
Standardize
Unified consent language, retention rules, data schemas, and opt-in flows across every market and activation — so a guest captured in Miami looks the same in your CRM as one captured in Berlin. Built around your legal and brand requirements, not a vendor's defaults.
- Per-jurisdiction consent templates (GDPR, CCPA/CPRA, BIPA, CASL, and more)
- Documented retention schedules and automatic purge rules
- Canonical guest schema across photo, RFID, registration, and survey data
- Brand-approved language so legal signs off once, not at every activation
Deploy
Brand-owned capture on managed, secured devices. Vendor and staff access scoped, logged, and revocable. Your agencies and field teams keep doing what they do best — on infrastructure you control. We work alongside the partners already running your activations, not against them.
- Managed capture hardware (via PivotXP) on segregated networks
- Role-scoped access for agencies, field staff, and subcontractors
- Live identity resolution across every touchpoint and tour stop
- Direct sync into your existing CRM, CDP, and analytics stack
Govern
Live dashboards of who's collecting what, where it's going, and when it expires. Subject-access and deletion requests handled in clicks, not weeks. Vendor audits, retention enforcement, and consent-receipt archives — the boring, load-bearing work that keeps your brand defensible.
- Real-time visibility into vendor activity across every active program
- Sub-24-hour subject-access, export, and deletion workflows
- Audit-ready logs for compliance, legal, and security reviews
- Quarterly governance reviews with your brand, legal, and field-ops leads
This isn't a slideware framework
This is the exact playbook we run on national tours and festival programs today.
Designed and operated by the same team that's spent years inside experiential activations. We know where the data breaks because we've been in the room when it does.
Start with the assessment
See where your experiential program stands.
Take the Experiential Data Risk Score in three minutes — or talk to us about scoping a full governance baseline for your brand.