Experiential Data Governance
Brands spend millions on experiential. Almost none own the data it generates.
ExperientialOS gives brands a single, secure system to centralize, standardize, and operationalize guest data across every live event, tour, sponsorship, and activation — alongside the agencies and field teams already running your programs.
Trusted by brand teams across 12+ countries
ExperientialOS
Brand-owned data layer
One canonical guest record
Brand-owned · governed · defensible
Trusted by brand teams who refuse to look like everyone else
The experiential data layer
Own it. Protect it.
Put it to work.
Experiential is becoming one of the most data-rich channels a brand has — and the operational backbone behind it is still held together with spreadsheets, personal iPads, and trust. ExperientialOS is the infrastructure layer underneath it all.
Own
One source of truth for every activation
Centralize guest data from every tour stop, pop-up, festival, and sponsorship into a single brand-owned system. No more CSVs in agency inboxes. No more vendor-controlled spreadsheets you can't audit.
Protect
Consent, retention, and access — standardized
Standardized opt-in language across markets. Documented retention policies. Role-based access for staff, vendors, and subcontractors. Every guest record has an audit trail your compliance team can actually defend.
Operationalize
Turn experiential data into a business asset
Cross-event identity resolution, repeat-guest tracking, CRM sync, engagement scoring, and event ROI tied to real people. The data you're already collecting, finally structured to drive decisions.
Enterprise-grade, event-ready
Infrastructure your compliance team can defend.
Standardized consent. Documented retention. Role-scoped access. Built by a team that's lived in the trenches of experiential activations — not a generic SaaS bolted onto a photo booth.
100%
Brand-owned data
Every record lives in your tenant — never resold, never aggregated, never trapped at a vendor
1
Guest identity
One canonical record per guest across every tour stop, market, and activation
<24h
Subject-access SLA
Find, export, or delete any guest record across every event in a single workflow
0
Shadow vendors
Every device, freelancer, and subcontractor with data access — logged and revocable
Where experiential data actually breaks
You're probably not worried about the right things.
We are.
Most brands don't have visibility into how guest data is actually being captured, stored, and passed around at their own activations. Here's where it usually lives — and where it usually leaks:
- Random iPads on public venue WiFi
- Google Sheets full of guest PII emailed between agencies
- QR systems with no documented retention policy
- Temporary staff handling consent on personal devices
- Unsecured Dropbox and S3 buckets full of capture data
- Subcontractors and freelancers you've never been introduced to
- Photo and biometric data sitting on vendor servers forever
- No standardized opt-in language between markets
We work alongside the agencies and production teams already running your activations — bringing the data layer up to the standard your brand actually requires, without slowing anyone down.
Plugs into the stack you already own.
ExperientialOS is the governance layer underneath your existing tools — not a replacement for them. Guest data flows out cleanly into whatever your brand, marketing, and revenue teams are already using.
Salesforce
CRM
Mailchimp
Marketing Automation
Slack
Team Chat
Klaviyo
Marketing Automation
Airtable
Databases
HubSpot
CRM
Google Sheets
Spreadsheets
Typeform
Forms & Surveys
Zoom
Event Management
ActiveCampaign
Marketing Automation
Microsoft Excel
Spreadsheets
Asana
Project Management
Google Ads
Ads & Conversion
WordPress
Website Builders
Microsoft Outlook
Calendar & Email
Facebook Lead Ads
Ads & Conversion
monday.com
Project Management
Gmail
Email
Google Forms
Forms & Surveys
Xero
Accounting
MailerLite
Marketing Automation
Pardot
Marketing Automation
Cvent
Event Management
Whova
Event ManagementRecent work
Real brands. Real shows. Brand-owned data.
Beverage · National tour
Coca-Cola brand activation
Multi-city tour with branded guest capture, standardized consent across markets, and one unified guest record owned by the brand — across every stop and every vendor on the ground.
See the work
Automotive · Race weekends
Continental Tire fan experiences
Race-weekend fan zones with VIP access control, consented brand surveys at registration, and live-ops dashboards that gave the brand real visibility into vendor activity for the first time.
See the work
Lifestyle · Festival activation
Multi-brand festival hub
One identity layer powering five brand activations across a single festival weekend. Shared infrastructure, separate data ownership — five experiences, zero data silos, zero leakage between brands.
See the workFor the first time, we actually know which guests we've met across every activation, what they consented to, and where that data lives. Our agencies still run the shows — we finally own the asset they produce.
Director, Consumer Engagement
Global beverage brand · National multi-city tour
How we work
Assess. Standardize. Deploy. Govern.
A clear path from "we don't know what our agencies are doing with our guest data" to a brand-owned experiential data program your CISO, CMO, and field teams all sign off on.
Assess
We map every place guest data is collected, stored, or handed off across your experiential program — devices, vendors, sheets, buckets, subcontractors. You get an Experiential Data Risk Score and a clear picture of where exposure lives.
Standardize
Unified consent language, retention rules, opt-in flows, and data schemas across every market and activation — so a guest captured in Miami looks the same in your CRM as one captured in Berlin.
Deploy
Brand-owned capture on secure, managed devices. Vendor and staff access scoped and logged. Your agencies and field teams keep doing what they do best — on infrastructure you control.
Govern
Ongoing oversight: live dashboards of who's collecting what, where it's going, and when it expires. Subject-access and deletion requests handled in clicks, not weeks. We're on-site for the moments that matter.
Ready when you are
Let's build something your guests will actually remember.
Tell us about your event, brand, or upcoming activation. We reply in hours — not days — with a real plan, not a sales deck.