About ExperientialOS
We built the data layer experiential should have had a decade ago.
ExperientialOS is a small senior team of engineers and event technologists who came up through brand activations, festivals, and tours. We've been the people in the trailer at 2 a.m. trying to reconcile six vendor spreadsheets. Now we build the governance layer underneath — alongside our sister brand PivotXP — so the brands we work with finally own the asset their activations generate.
The story
How ExperientialOS started.
We came up through experiential. Years of running brand activations, festival builds, and tour logistics — sitting in trailers at 2 a.m. trying to reconcile six vendor spreadsheets into one report a CMO would actually read.
Every show, the same pattern. Guests captured at every station, then captured again at the next one because no vendor talked to another. Photo data on a freelancer’s personal Dropbox. Consent language that varied by city and by sponsor. CSVs of guest PII emailed between agencies. Nobody quite sure where it all ended up, and nobody quite asking, either.
We saw it from the inside long enough to know it wasn’t a vendor problem — it was an infrastructure problem. The experiential industry had grown enormous and data-rich without ever building the governance layer that every other channel takes for granted. Email had it. Digital had it. Retail had it. Experiential didn’t.
So we built it. ExperientialOS is the data layer brands should have had a decade ago: one canonical guest identity across every activation, consent and retention enforced by tooling, vendor and contractor access scoped and logged, real-time visibility for the brand. Built on field-ops infrastructure from our sister brand PivotXP, so the same team that designs the governance layer is in the trenches with you when the doors open.
That’s the bet. Experiential is becoming one of the most data-rich channels a brand has — and the brands that own the data layer underneath it are going to win the next decade of measurement, attribution, and customer relationships. Our job is to make sure that’s your brand.
What we believe
Five things we won't compromise on.
These aren't marketing slogans. They're the rules we wrote down on day one and they've shaped every program since.
Brands should own their experiential data
Every guest captured at a brand activation generates data that should belong to the brand — not the agency, not the photo vendor, not the freelancer scanning wristbands. We built ExperientialOS because that’s almost never true today.
Governance shouldn’t slow the show down
The fastest way to lose a CMO’s trust is to make compliance feel like a tax on creativity. Our job is to give brands governance without making the field-ops team’s day harder. If a vendor notices we exist, we’ve done it wrong.
We work alongside agencies, not around them
Agencies and production partners are the people running the activations brands love. ExperientialOS is the layer underneath them, not a replacement for them. The data layer wins when the show floor wins.
What you can’t see, you can’t govern
Most brands have no real-time visibility into what their vendors are doing with guest data. We expose it — gently, defensibly, in a console designed for legal and compliance as much as for marketing.
Your guest data is not our business model
Every system we ship runs in your accounts, under your keys, in your region. We don’t resell insights. We don’t aggregate across clients. We don’t train models on your data. The asset stays with you.
How we're built
A small senior team.
Governance and field-ops, one accountable partner.
Every program is staffed with a tight group of experienced engineers, data-governance practitioners, and event technologists who run assessment, deployment, and ongoing oversight themselves. No junior bench. No offshore handoff. No account manager between you and the people doing the work.
The governance layer ships under ExperientialOS. The field hardware that powers it ships under our sister brand PivotXP. Same people, same accountability — and the engineer who answered your first email is the one sitting with you on day one.
What we don't do
The boundaries are part of the offer.
We're good at what we do because we don't try to do everything. Here's what you'll never hear from us.
We don’t replace your agencies
Your creative and production agencies are great at what they do. We don’t run the show floor. We provide the data infrastructure they all operate on.
We don’t do creative or production
No art direction, no brand identity, no set design. We’re an infrastructure and governance partner — your existing partners stay in their lane, we stay in ours.
We don’t sell another event platform
There’s no shared SaaS to log into, no marketplace, no per-attendee fees. We deploy a brand-owned data layer to your tenant and operate the governance program on top of it.
We don’t resell your data
No aggregation across clients. No insights products built on your guest data. No model training. The thing brands fear most about vendor relationships — we don’t do.
Our short version
Experiential is becoming one of the most data-rich channels a brand has.
We build the governance layer so the brand actually owns it.
Want to work with us?
Start with a Risk Score, then a conversation.
Take the Experiential Data Risk Score and we'll come back with a tailored read on where to start. Or write to us directly — a real engineer answers every message.